The 6 Love Styles and How to Understand Yours

Have you ever wondered about the different ways we express and perceive love? Or what the secret is to a long and happy romantic relationship?

In this video, we’d like to talk about a little theory known as the “Color Wheel Theory of Love.” Also sometimes known as Lee’s (1977) or love attitudes, this theory proposes that people love in different ways, which can be categorized into six broad styles of love.

These not only characterize our relationship with others but also how we feel and act towards our romantic partners. Here are the six different and how you can better understand yours.

We also made a video on how your childhood affects your love style:

Writer: Chloe Avenasa
Script Editor: Vanessa Tao
Script Manager: Kelly Soong
Voice: Amanda Silvera (
Animator: Zuzia
YouTube Manager: Cindy Cheong

Lee, J. A. (1977). A typology of styles of loving. Personality and Social Psychology Bulletin, 3(2), 173-182.
Davis, K. E., & Latty-Mann, H. (1987). Love styles and relationship quality: A contribution to validation. Journal of Social and Personal Relationships, 4(4), 409-428.
Fricker, J., & Moore, S. (2002). Relationship satisfaction: The role of love styles and . Current Research in Social Psychology, 7(11), 182-204.
Levy, M. B., & Davis, K. E. (1988). Love Styles and compared: Their relations to each other and to various relationship characteristics. Journal of social and Personal Relationships, 5(4), 439-471.
Mallandain, I., & Davies, M. F. (1994). The colours of love: Personality correlates of love styles. Personality

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